Profitable, Home-Based Central Wisconsin Advertising & Media Company. 58824 | Marketing & Advertising Business for Sale in WI
Profitable, Home-Based Central Wisconsin Advertising & Media Company. 58824 is a marketing & advertising business listed for sale at $215K in WI. The business generates $109K in annual cash flow on $144K in revenue..
Key Financial Metrics
Asking price: $215K. Cash flow: $109K. Revenue: $144K. Multiple: N/A. Grade: C.
What is the asking price for this marketing & advertising business?
This marketing & advertising business in WI is listed at $215K. It generates $109K in annual seller's discretionary earnings (SDE).
How is a marketing & advertising business typically valued?
Marketing & Advertising businesses are most commonly valued using a multiple of seller's discretionary earnings (SDE), typically ranging from 2.5x to 4x depending on factors like revenue size, customer concentration, owner dependency, growth trajectory, and the quality of financial records. Businesses with recurring revenue, strong management teams, and diversified customer bases command multiples at the higher end. Dealright's AI advisor can help you evaluate this specific listing using practitioner-level M&A methodology.
What should I look for when evaluating a marketing & advertising business for acquisition?
Key evaluation criteria for marketing & advertising businesses include: (1) Customer concentration: what percentage of revenue comes from the top 3-5 clients, (2) Owner dependency: how many hours does the current owner work and what functions only they can perform, (3) Revenue quality: what portion is recurring vs. project-based, (4) Team stability: key employee tenure and whether the business operates without the owner present, (5) Financial documentation: are there clean books, tax returns, and bank statements that support reported earnings. Dealright's AI advisor is trained on 19,000+ M&A practitioner entries and can walk you through a complete evaluation for free.
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